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  • Writer's pictureKyubi

What is the most important role of design?

Updated: Sep 29, 2023


One of the common misconceptions in any creative industry is the idea that a designer's sole task is to create something beautiful. I, too, once believed this when I started my journey as a graphic designer.


Many people pursue design because they want to craft cool and visually appealing things. If you aim to create stunning graphics, you become a graphic designer. If you're passionate about making an exciting game, you become a game designer. If your interest lies in fashion, you become a fashion designer, and so on.


However, design, at its core, involves a creative process that turns ideas and concepts into practical, aesthetically pleasing, and functional forms. Whether it's about crafting physical objects, designing digital experiences, or creating conceptual frameworks, design requires a delicate balance between imagination, innovation, and utility. From architecture to fashion design, from graphic design to game design, a designer's role is to be both a visionary and a problem solver, actively shaping the world around us in meaningful ways.


Regardless of the industry, the primary role of a designer is to provide practical solutions to address real problems. A good designer is characterized by their ability to creatively solve problems and find answers to the "how" in any challenge.


As Steve Jobs, the co-founder of Apple Inc., once wisely said, "Design is not just what it looks like and feels like. Design is how it works." So, when you collaborate with a designer for your project, regardless of the field, their ultimate responsibility is to resolve the problems you're facing. Anyone can create something cool, but it's the designer's job to ensure it functions in a way that suits your specific needs.

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